TransitBlog

UITP and the United Nations Environment Programme (UNEP) have launched a joint television campaign to encourage individuals to take public transport - a mobility choice that can help reduce the carbon emissions that contribute to climate change.



The advertisement, called ‘The voice of reason (Aged 6)’, is in the style of a child’s drawing and views the world through a little girl’s eyes. This gives it an emotional appeal and a voice of hope for the future. It signs off with the message, ‘The world is your home. Look after it.’